I'm a product leader, designer and engineer with over 15 years of experience building products for Apple, Netflix, Meta, Wish, and a whole lot of startups. Apple Design Award winner.

Senior Product Designer @ Netflix

Led hands-on product design and prototyping for the Netflix mobile platform, creating a more visual, data-driven experience that reduced decision fatigue and increased engagement.

Introduced vertical video trailers, contextual metadata, and interactive discovery flows, driving a ~15% lift in content starts and a ~10% rise in viewing hours across global markets.

Take a look →

Head of Design @ Wish

Directed cross-functional design leadership for Wish’s global e-commerce web and mobile platform, unifying consumer, merchant, and UX functions.

Defined strategy and shipped large-scale system and experience redesigns that rebuilt user trust and retention.

This transformation positioned the business for enterprise stability and led to its $173M acquisition by Qoo10 in 2024.

Peek inside →

Head of Product Design @ Yolobe

Led product design and strategy for AI-driven B2B SaaS and enterprise dashboards.

Guided the company’s pivot from a social platform to an AI workflow automation suite for workforce agencies.

Designed and launched Yolobe Hello and Ask With Sam, conversational tools that boosted data-intake completion from <50% to >90%, validating a scalable multi-industry enterprise product model.

Check it out →

I'm a product leader, designer and engineer with over 15 years of experience building products for Apple, Netflix, Meta, Wish, and a whole lot of startups. Apple Design Award winner.

Senior Product Designer @ Netflix

Led hands-on product design and prototyping for the Netflix mobile platform, creating a more visual, data-driven experience that reduced decision fatigue and increased engagement.

Introduced vertical video trailers, contextual metadata, and interactive discovery flows, driving a ~15% lift in content starts and a ~10% rise in viewing hours across global markets.

Take a look →

Head of Design @ Wish

Directed cross-functional design leadership for Wish’s global e-commerce web and mobile platform, unifying consumer, merchant, and UX functions.

Defined strategy and shipped large-scale system and experience redesigns that rebuilt user trust and retention.

This transformation positioned the business for enterprise stability and led to its $173M acquisition by Qoo10 in 2024.

Peek inside →

Head of Product Design @ Yolobe

Led product design and strategy for AI-driven B2B SaaS and enterprise dashboards.

Guided the company’s pivot from a social platform to an AI workflow automation suite for workforce agencies.

Designed and launched Yolobe Hello and Ask With Sam, conversational tools that boosted data-intake completion from <50% to >90%, validating a scalable multi-industry enterprise product model.

Check it out →

I'm a product leader, designer and engineer with over 15 years of experience building products for Apple, Netflix, Meta, Wish, and a whole lot of startups. Apple Design Award winner.

Senior Product Designer @ Netflix

Led hands-on product design and prototyping for the Netflix mobile platform, creating a more visual, data-driven experience that reduced decision fatigue and increased engagement.

Introduced vertical video trailers, contextual metadata, and interactive discovery flows, driving a ~15% lift in content starts and a ~10% rise in viewing hours across global markets.

Take a look →

Head of Design @ Wish

Directed cross-functional design leadership for Wish’s global e-commerce web and mobile platform, unifying consumer, merchant, and UX functions.

Defined strategy and shipped large-scale system and experience redesigns that rebuilt user trust and retention.

This transformation positioned the business for enterprise stability and led to its $173M acquisition by Qoo10 in 2024.

Peek inside →

Head of Product Design @ Yolobe

Led product design and strategy for AI-driven B2B SaaS and enterprise dashboards.

Guided the company’s pivot from a social platform to an AI workflow automation suite for workforce agencies.

Designed and launched Yolobe Hello and Ask With Sam, conversational tools that boosted data-intake completion from <50% to >90%, validating a scalable multi-industry enterprise product model.

Check it out →