Design Leader & Builder of Award-Winning Products | Principal Designer | Intelligent Systems, Experience Design & Product Strategy | Netflix · Meta · Wish · Apple Design Award Winner
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Summary
15+ years of design, leadership and engineering experience spanning Netflix, Meta, Wish, Apple, and a range of innovative startups. Whether it’s 0-1 or large scale company building I bridge design, technology, and strategy to craft experiences that drive measurable results and align teams around clarity and craft.
I’ve led cross-disciplinary teams through major turnarounds and product evolutions — from helping reinvent streaming discovery at Netflix, to shaping internal products and tooling at Meta, to driving Wish’s reformation and $173 M acquisition, to launching Ask With Sam, an AI intake tool that achieved > 90% completion rates, and shipping award-winning mobile experiences at Gauss Surgical.
My work blends human-centered design, rapid prototyping, and AI innovation, combining a deep respect for craft with hands-on technical fluency. I’m as comfortable defining org vision as I am designing and prototyping in Figma, Framer, or SwiftUI.
Key Skills & Focus Areas
Leadership & Strategy
Design Leadership · Product Strategy · Team Building & Mentorship · Cross-Functional Collaboration · Startup & Entrepreneurial Strategy
Design Craft & Systems
Product Design · Experience Design · Design Systems · Visual Craft & Creative Direction · Brand & Motion Design
Research & Data
UX Research & Testing · Data-Driven Design · Experimentation & A/B Testing · Growth & Conversion Design · Accessibility
Technology & Prototyping
Intelligent Systems & AI UX · Prototyping (Figma / Framer / SwiftUI) · Interaction & UI Design · Design Ops & Workflow Systems
Experience
Head of Product Design — Yolobe
2024 - Present · Chicago, IL (Remote)
- Led the product, research, and design direction for Yolobe’s pivot from a workforce network into a cross-industry AI SaaS platform.
- Created and launched Ask With Sam, a conversational AI intake agent that increased completion from under 50% to over 90%.
- Defined the architecture and UX for a multi-agent system capable of contextual intake, insights, and reporting.
- Built high-fidelity prototypes in Figma Make to validate multi-step conversational flows and data dashboards.
- Shaped the company’s design system for scalable AI interfaces and launched Yolobe Hello for the education and coaching markets.
Skills in play: AI product design · conversational UX · design systems · prototyping · leadership · LLM strategy · product strategy · engineering collaboration
Head of Design — Wish
2021-2024 · San Francisco, CA (Remote)
- Directed a 30+ person global design org (product, research, and content design on both the consumer and merchant sides of the business) through a company-wide turnaround.
- Redefined discovery and commerce UX across mobile and web, introducing the Wish Clips shoppable video feed and a reimagined cart experience.
- Shipped a new homepage architecture that improved browsing efficiency and conversion, and rebuilt the live cart to clarify savings and transparency.
- Unified design and brand systems, modernized interaction patterns, and rebuilt accessibility compliance across surfaces.
- Partnered with executives on the company’s successful $173M acquisition by Qoo10.
Skills in play: design leadership · design systems · brand strategy · UX architecture · accessibility · cross-functional collaboration · mentorship · UX research · UX writing
Senior Product Designer — Netflix
2017-2018 · Los Gatos, CA
- Redesigned the mobile discovery experience to combat user decision fatigue ('analysis paralysis').
- Introduced vertical trailers, contextual tags, full-screen billboards and 30 second previews—features that increased content starts by 15% and viewing hours by 10%.
- Collaborated with content, data, and engineering teams to optimize preview-to-play flows and improve comprehension.
- Built and tested fully functional prototypes in Netflix’s in-house lab to evaluate engagement and narrative comprehension.
Skills in play: experimentation · visual design · research collaboration · storytelling · prototyping
Product Designer — Meta (Facebook)
2016-2017 · Menlo Park, CA
- Designed enterprise-scale internal tools for data center alert triage as well as real estate management for Facebook’s properties
- Developed a cross-platform design framework that improved consistency and usability across web and mobile environments.
- Partnered with engineering and data teams to enhance analytics dashboards and visualization clarity.
Skills in play: systems thinking · enterprise UX · data visualization · interaction design
Lead Product Designer & iOS Engineer — Gauss Surgical (now Stryker)
2016-2021 · Los Altos, CA
- Designed and engineered medical iOS applications used in over 200 hospitals worldwide for real-time surgical data capture.
- Won the Apple Design Award (2018) for excellence in visual design, interaction, accessibility, and product reliability.
- Worked closely with surgeons and clinical teams to refine user workflows and visual feedback under critical conditions.
- Supported post-Stryker acquisition through product design validation and future project ideation.
Skills in play: iOS engineering · accessibility · visual design · cross-functional testing · design for reliability · user testing
Co-Founder, Designer, Developer — Fresh Agency
2015-2021 · San Francisco, CA / Salt Lake City, UT
- Co-founded a design and development studio delivering products featured by Apple, Gizmodo, and 9to5Mac.
- Created and shipped mobile products and brand systems for early-stage startups across consumer and education markets.
- Led multidisciplinary teams across product, UX, and engineering to deliver award-winning digital experiences.
Skills in play: product design · entrepreneurship · brand systems · creative direction · client strategy
Director of Mobile — Declara
2014-2015 · Palo Alto, CA
- Led design and development for learning platform mobile apps, defining the product’s cross-device experience.
Skills in play: mobile UX · research · product design · prototyping
Director of Mobile — Partner Fusion
2013-2014 · Lehi, UT
- Oversaw mobile product design and engineering for travel and commerce applications that tied into broader booking engines with millions of users.
- Implemented new booking and conversion flows that improved user retention and engagement.
Skills in play: product strategy · conversion design · UX design · analytics collaboration
Beyond the Office
Outside of work, I explore how design, technology, and play can come together in new ways—through side projects that span apps, games, and creative tools.
- AI Pets (iOS, SwiftUI, OpenAI): Developed a conversational AI companion app for kids focused on curiosity and emotional learning. Integrated personality modeling, prompt design, and on-device safety systems.
- The Feed (iOS, Swift, Firebase): Built a minimalist photo-sharing app focused on authenticity and visual restraint, designed with edge-to-edge media presentation and custom gesture navigation.
- Starfighter (Godot, GDScript): Created a 2-player tactical card battler emphasizing balance and emergent strategy, featuring procedural animations and responsive UI systems.
- PICO-8 Platformer Engine (Lua): Developed a 2D engine for teaching my kids logic, physics, and storytelling through play, blending pixel art and programming fundamentals.
- Diem: The Better To Do List (iOS, Swift, Firebase) — Designed and built an ambient app for meaningful connection. Each day delivers one reflective prompt to spark thoughtful conversation and mindfulness through simple, elegant interactions. Reached 15,000+ users.
Education
- Brigham Young University — Mechanical Engineering / Computer Science
Awards & Patents
- Apple Design Award (2018)
- WWDC Scholarship Recipient
- Patent: Fluid Loss Estimation of Medical Items
